Toxic workplace culture is driving the Great Resignation. Organizations that don’t promote diversity, equity, & inclusion (DEI) struggle the most with retention. In fact, culture is 10-times more critical to retention than compensation. In turn, the brand experience is constantly changing. If customers don’t know what to expect, this impacts customer retention. Cultivating a healthy work environment with a team that’s strongly invested in DEI increases both employee & customer brand commitment.

Teams experiencing interpersonal conflict have low morale, efficiency, & engagement. When team members are unengaged, they’re less likely to recommend your brand & work towards team goals. Fundamental change begins with open, unbiased conversations. These conversations create the human connection necessary to foster an environment of trust & acceptance where team members care about & work towards the common goal of brand success—together.

A deficiency in human skills is one of the driving factors behind inadequate productivity—directly impacting your bottom line. Fostering skills like teamwork, creativity, time management, communication, & customer service boosts productivity with the potential to increase revenue by a minimum of $90,000 each year.

Feelings are often easy to recognize & emotions are contagious. For your customers to love your brand, your employees have to love it first. If your team doesn’t feel bought into your product or services, your ideal buyer won’t buy in either. Building & maintaining a positive work culture will create noticeable & genuine team support.

When brands are inconsistent in their messaging & processes, consumers struggle to trust them enough to buy from them or use their services. Creating consistency from within builds the trust necessary for growth & retention.